Alibaba (Australia), a member of the Alibaba Group and Austrade announced on Tuesday the signing of partnership agreement to strengthen trade opportunities by expanding the variety of Australian products sold to some of Alibaba’s Chinese consumers through Alibaba’s e-commerce platforms.

The agreement aims to broaden Alibaba’s existing partnership with Austrade by providing dedicated services for Australian products and leveraging digital content to build brand Australia abroad.

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This story first appeared in C&I Week.