Queensland is investing $100 million into its tourism industry.
The cash injection will be divided into two new tourism funds: a $80 million fund to create tourism experiences that encourage longer stays and higher spend, and a $20 million fund to develop and enhance tourism infrastructure and attractions outside South-East Queensland.
“Queensland is the home of the holiday and by taking our tourism offerings to the next level we will ensure there is more to see and do for holidaymakers,” Minister for Tourism Andrew Powell said.
Queensland Tourism Industry Council chief executive officer Natassia Wheeler said the investment was a welcome boost. “This package is a vote of confidence in Queensland’s tourism industry. For some time, QTIC has called for funding guidelines that not only drive new development but also support operators to reinvest and enhance what they already offer,” Ms Wheeler said.
“This commitment answers that call, equipping businesses with the tools, funding and support to strengthen their operations and deliver the experiences that will define our state on the global stage,” she added.
Queensland’s tourism industry has experienced record-breaking international expenditure recently, reaching $6.3 billion by March 2025 – according to Tourism and Events Queensland. The sector directly and indirectly employs 260,000 Queenslanders – or 1 in 15 of all people employed in the state.
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