The Jackson Report into Australia’s future tourism strategy found that 3.6 million international arrivals could be lost by 2030.
By Rachel Borchadt
The Australian tourism industry needs to examine problems with its supply side – such as infrastructure and travel attractions and products – and deliver a superior tourism offering or it will not progress.
They include the development of a high-powered national research capability focused on tourism industry development; establishing a comprehensive national tourism scorecard with targets and key performance indicators; and establishing a federal ministerial taskforce to periodically review tourism issues and opportunities.
“We need to position ourselves for the global upturn and when I look across my portfolio there are going to be some significant investments made in the foreseeable future which are going to create a demand for tourism,” Ferguson said.
“We will do our best to simply put in place a plan over a couple of years, step by step, to establish the challenges, but more importantly trying to work out what the solutions are. If you try and do it all at once you fail.”
He said some challenges would require a sustained effort.
“For the first time since the Second World War the World Tourism Organization is predicting a decline in global tourism,” he said.
“It is tough enough for us as a nation given the tyranny of distance to keep and maintain strong market presence and now we have to continue to hold our own.”
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