The Sydney suburb of Parramatta’s own smart card – ParraSync – has fought off heavyweight competition from the Commonwealth Bank and Google to win a major award at the Smart Card Awards Asia in Singapore.
ParraSync won the award for Best Near-Field Communication Collaboration Initiative.
This integrates access to many areas of city-living into one card or smart-phone application. It will revolutionise the way users work, live and play in Parramatta.
The initiative was developed by a technology consortium comprising of Parramatta City Council, STMicroelectronics and SGS Technologie Australia and is supported by the New South Wales Government’s Collaborative Solutions – Mobile Concierge initiative.
Lord Mayor of Parramatta, Lorraine Wearne said ParraSync highlights Council’s fruitful partnerships with the state government through its Collaborative Solutions program.
The NSW Government’s Collaborative Solutions initiative supports companies to develop innovative and new-to-market mobile solutions.
ParraSync was one of 11 solutions awarded an incentive grant covering 30 percent of project costs up to $200000.
ParraSync will be officially launched later this year and brings many cards into one multi-purpose card or smart-phone application.
Card holders and mobile users will be able to access Council-owned car parks, use it as a security tag to access work buildings, borrow from local libraries, purchase items from businesses, access loyalty programs and more.
ParraSync is currently in a trial phase and will be available for distribution later this year.
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