Australia’s ‘brand’ at risk

Famous sports teams and individual sportsman are increasingly referred to as ‘brands’. In a celebrity-driven world where most money comes from corporate sponsorship, this makes sense. It also works for countries. Brand value is determined by the size of the economy, but also by such factors as the quality and volume of goods and services, […]

CSIRO says tech tools can help in disasters

By Paul Hemsley The Commonwealth Scientific and Industrial Research Organisation (CSIRO) has revealed that emerging technologies such as computer modeling and social media can help governments and emergency services more effectively manage natural disasters like bushfires and floods. In the wake of the devastation wrought by Hurricane Sandy in the United States in October as […]

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