A league of regional councils in Queensland has launched a new campaign to avert a water crisis.
Five councils grappling with a critical water shortage have joined together to launch a multimedia campaign encouraging residents to be water wise.
The campaign comes as Queensland’s councils face acute water shortages, with some forced to limit households to 100 litres of water per person per day.
Families are the focus of the new campaign, which includes TV, radio and print advertisements and social media, and encourages residents to be water wise.
The campaign, which was developed by the Southern and Western Downs, Toowoomba, South Burnett and Goondiwindi councils, urges families to practice water wise habits.
From turning off the tap when brushing teeth to limiting water use when washing the car, the campaign encourages families to pass-on water wise habits through generations.
Southern Downs Mayor, Councillor Tracy Dobie, said the campaign message was aimed at encouraging behavioural change throughout the community.
“We are urging residents to embrace simple water-saving measures to support our community, as well as encouraging local businesses to manage water effectively,” Cr Dobie said.
“It’s fitting the television commercial was shot here in Stanthorpe, featuring local residents, as the storages that service the town are reaching a very low level.
“Bringing together the State Government and all five councils in our region to spread this vital message is unprecedented, and we thank all involved for backing this initiative.”
All five councils are suffering water shortages, but Goondiwindi last month moved to ‘level two’ restrictions while Toowoomba has nine towns on ‘medium’ and one on ‘high’ restrictions.
Southern Downs and Stanthorpe are facing the most critical shortages, with both councils forced to impose ‘extreme’ restrictions.
“Our council is daily updating its plans for the provision of water for Stanthorpe but in the meantime, I urge you to continue visiting the town and beautiful surrounding regions,” Cr Dobie said.
“The support of visitors, particularly our fellow Queenslanders, is so vital during this tough time.”
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