By Paul Hemsley

Billboard sites around the Sydney area will be increased following a contract between oOh!media and the NSW Roads and Maritime Services (RMS).

The long term contract will see 27 billboard sites, including 10 overbridge faces built on the F5 and F3 motorways and 17 existing sites.

oOh!media CEO, Brendon Cook said the company already had contracts with what was previously the NSW Roads and Traffic Authority (RTA) and now the RMS.

Mr Cook told Government News that part of this tender was an existing tender oOh!media had with the state government for the last two years.

“Then this tender included those by traditional means, which was a competitive process,” Mr Cook said.

Mr Cook said the contract win as well as the investment in inventory and research has contributed toward oOh!media's national billboard growth strategy to help advertisers benefit from the increased time Australians spend on the road.

"We have been growing our inventory as a result of the burgeoning out-of-home sector and securing new contracts such as the RMS tender, making it easier for advertisers to deliver a truly Australia wide coverage," Mr Cook said.

He said the RMS procures a specialist contractor to build the site, where the department’s internal teams will handle the project management, which is a part of the agreement.

“We get involved into part of the process, but in reality they do the majority of the process,” he said.

According to Mr Cook, the RMS handles the local government relationships in terms of signage.

Mr Cook said costing for the project could not be revealed due to confidential reasons.
 

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