Adapting to social media demands

Government organisations around the world are faced with new demands, new expectations and a fast-growing array of new technologies and tools. To be effective in today’s complex, interlinked and fast-changing environment, government departments need to redesign structures and processes to capitalize on emerging connected technologies.

The Future Social Government Australia 2012 forum has been designed to investigate the momentum in use of social technologies and to explore innovation in public sector policy making and communication.‘Social’ technologies are shaping the way government communicates and this looks set to continue as we enter an even more connected age.

The forum provides an open arena for discussion on the new networks and technologies that can be leveraged to transform government capacity. It includes case studies from around the world and will investigate how to adapt and continuously evolve to meet citizen’s expectations.

This forum has been designed to ensure that organisations stay relevant and responsive to rapidly changing conditions whilst effectively managing risk in the fast evolving digital landscape.

Discussion will focus on: Linkedin – anticipating future opportunity for the public sector, Facebook – exploring the real potential, insights from the developers, YouTube – investigating emerging opportunity – and how You Tube looks set to evolve, – how is this developing in the US, and what’s in the pipeline for application in Australia.

Other topics will include; Successful governance of social media– lessons from the US; Managing risk and innovation –insights into emerging risks within ‘linked data’ networks; An exploration of ‘generation C’ – the tools and platforms to watch; Web content management – future considerations and developments from US/UK governments; The significance of ‘social’ in developing policy; An exploration of ‘relevancy’ and‘engagement’ in the coming years.

Attending the conferences will be Public Sector Communicators, CIOS, Digital Strategists, Policy Communicators, On-line Developers, Public Sector Web Developers and Content Managers, Social Media Strategists, Information Managers, Program/Project Managers, Information Technologists and Media and Digital professionals.

These attendees will be from public sector, local governments, voluntary organisations and government associations

Post conference workshops on 26th September are designed to offer delegates the opportunity to address specific challenges and explore relevant opportunities more comprehensively. Each workshop is fully interactive with facilitation focused on the requirements of the group. The workshops operate as a great platform to test ideas and concepts amongst peers and social experts. Places are limited.

For more information and to register, visit

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