Place Branding Australia in lineup for Vivid Sydney

Destination NSW has launched the program for Australia’s largest multi-artform festival, Vivid Sydney.

Gill Minervini

Running from May 24 to June 15, the festival will explore the theme of ‘Humanity’ through light, music, ideas and food.

As well as light installations, 3D projections, music performances and creative showcases, the festival will also present a Vivid Ideas program featuring the 2024 Place Branding Australia Conference.

More than a light show

Vivid Sydney Festival Director Gill Minervini says this year’s festival will focus on ‘how creativity fuels our interconnected world’.

“We have curated a diverse program that explores the human spirit, designed to foster connections, spark imagination and showcase the multitude of ways creativity enriches our lives,” she said.

Tourism minister John Graham says it’s much more than a light show.

“It’s not just a light show, it’s a celebration of light, music, ideas and food – a program full of rich cultural experiences that resonate with locals and visitors alike.

“This year’s festival will have a variety of free and cost-effective events on offer to provide many opportunities for people to come together and celebrate.”

Vivid last year notched the biggest attendance on record and the largest visitor expenditure in its history, with more than 3.48 million attendees spending more than $206 million.

Staged across Sydney, Vivid Sydney festival locations and venues include Circular Quay, the Sydney Opera House, The Rocks, State Library of New South Wales, Walsh Bay, Walsh Bay Arts Precinct, Barangaroo, Darling Harbour, University of Technology Sydney, The Goods Line, Royal Botanic Garden Sydney and Carriageworks.

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