Town turns its fortunes around with festival
A small Tasmanian town’s celebration of its unorthodox beginnings has boosted the local economy.
11 February, 2019
Posts Tagged: marketing
Governments talk ‘place branding’ strategies
Organisers of a new conference exploring how cities and regions are telling their story to attract business and visitors have opened a call for papers.
1 November, 2018
Merged Sydney council rebrands itself as the place “where interesting happens”
Hits back at critics it’s boring.
4 April, 2017
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