will.i.am, the founder behind the Black Eyed Peas group, will join other international artists and musicians appearing at Destination NSW's Vivid Sydney 2012 for a lighting collaboration.
Serving as director of creative innovation at Intel, will.i.am will work on interactive lighting for the façade of the recently constructed wing of the Museum of Contemporary Art (MCA).
This will take place as a collaboration between will.i.am, Sydney artist Justene Williams, and Sydney digital arts company Spinifex.
According to the NSW Government, the lighting collaboration will allow members of the public to literally ‘play the building’ via a purpose-built interface.
The interface will interact with will.i.am’s music and Ms Williams’ projections.
Deputy Premier Andrew Stoner said will.i.am’s participation in Vivid Sydney was evidence that Destination NSW was “coming of age as a global festival and creative industry event”.
“Vivid Sydney is a forum for the creative industries to collaborate, foster business connections and showcase new ideas, and will.i.am’s participation is a mark of the festival’s standing amongst creative industry leaders worldwide,” Mr Stoner said.
Destination NSW CEO, Sandra Chipchase said Vivid Sydney is continuing to capture the attention of the global creative industry generating visitation from within the key tourism markets.
Ms Chipchase said it reinforces Sydney’s position as Australia’s “true global city and creative hub of the Asia Pacific”.
“It is now the largest festival of light, music and ideas in the Southern Hemisphere, and was recently ranked by the UK’s influential Guardian newspaper as one of the ‘Top 10 Ideas Festivals in the World’,” Ms Chipchase said.
Intel Australia general manager, Kate Burleigh said will.i.am demonstrates what “world-first innovations can be created with technology”.
MCA director, Liz Ann McGregor said the project can only further promote Sydney’s reputation as an “exciting creative city”.
Vivid Sydney 2012 will run from 25th May to 11th June.
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