Sarah Clark, a current board member, has been appointed the new CEO of Tourism Tasmania as it continues to develop its 2030 Visitor Economy Strategy.
Tasmanian-born Clark has had a long career in tourism and travel, having held senior positions with Intrepid Travel and STA Travel. She joined the board of Tourism Tasmanian in September 2021.
Announcing the appointment, Tasmania’s Premier and Minister for Tourism, Jeremy Rockliff, said that “Sarah’s deep understanding of sustainable travel from an industry operator and customer perspective will serve her well as we continue to deliver our plan for Tasmania’s tourism sector and maintain the positive impacts it contributes to our State”.
“As a proud Tasmanian, I am honoured to take on the role and provide leadership to realise Tasmania’s vision and plan of being a global leader in sustainable tourism,” said Clark.
“We are a destination on the top of many Australians travel lists, with international travellers quickly catching on. People are looking for enriching and meaningful travel experiences and Tasmania is unlike anywhere in the world.”
She added that Tasmania’s “world-class gastronomy, natural environment, arts and unique culture” means the state is “beautifully positioned to thrive as travel recovers”.
Clark, who will take up the role in early 2023, replaces the outgoing John Fitzgerald, who helmed the agency for the past 10 years.
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