LGA launches public works TV campaign

By Rob O’Brien
The Local Government Association of South Australia (LGA) has launched a new television advertisement highlighting its public works programs for contractors and jobs.
The advertisement ran for the first time on Saturday, as a part of a special screening of the Channel 9 summer television series Out of the Ordinary. It will be screened again this week.
The advert follows four previous attempts to promote career options in local government but was the first infrastructure-focused advertisement to have appeared on the popular website YouTube.
LGA President Mayor Joy Baluch said councils were increasingly finding creative ways to communicate and engage communities through the internet.
“This advertisement delivers for us in many ways, reminding people of what councils do, highlighting the importance of what we are doing for contractors and jobs in these difficult times, promoting careers in local government and acknowledging the important Federal funding we are receiving for infrastructure programs,” Mayor Baluch said.
“Hitting all of those targets in one is great value.”
Cr Baluch said it was important that councils communicated the different roles that local government performs particularly with the ongoing Commonwealth investment in infrastructure.
Councils in South Australia are receiving $19.5 million in special funding from the Rudd Government to help stimulate economies in projects to be finished by September and are hoping to win a further $30 million to $40 million from the program to spend in the next two years.
The projects will see upgrades to public spaces, sporting facilities, libraries and other community assets.
For more information, or the view the advertisement, visit www.lga.sa.gov.au

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