Capitalising on an unexpected consequence of covid
A strong local government brand can capture and express an authentic sense of shared local identity, supporting community engagement and improving participation in initiatives.
10 October, 2021A strong local government brand can capture and express an authentic sense of shared local identity, supporting community engagement and improving participation in initiatives.
10 October, 2021Famous sports teams and individual sportsman are increasingly referred to as ‘brands’. In a celebrity-driven world where most money comes from corporate sponsorship, this makes sense. It also works for countries. Brand value is determined by the size of the economy, but also by such factors as the quality and volume of goods and services, […]
10 October, 2017iPhone covers that fit smartcard tickets sell like hotcakes.
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