The Place Branding Australia Conference will explore how Australia’s cities, towns and regions can develop their own compelling narrative to attract businesses, residents and visitors vital to its economic and social well-being.

The inaugural conference has brought together leading figures from across the sector to discuss place branding from a uniquely Australian perspective. The event will explore how social, cultural and economic issues create opportunities for Australian communities to shape and define their future.

The Government News Place Branding Australia Conference is the exclusive place branding event in Australia which brings together hundreds of Australia’s leading practitioners from both private and public sectors.

The Place Branding Australia conference will look at discovering identity through evidence-gathering, explore strategies to create a branding bridge between past and future and present case studies from across Australia and around the world.

Curator Stu Speirs said, “The scale of innovation in regions as far flung as the Mississippi Delta and as close to home as the former Hunter Valley steel town of Newcastle is huge, and the conference brings leading thinkers together in Australia for the first time, offering attendees a toolkit to redefine their localities and turn them into visitor destinations.”

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