Predicating investment in locally owned and grown events on the same principles as acquired events is simplistic, and fails to recognise how major events come to be.
27 August, 2023
It is time for our governments to stop seeing events as part of ‘tourism and economic development’, and start seeing them first and foremost as contributors to community wellbeing.
16 January, 2023
What we are facing today is a threat of such magnitude that there will likely be a collective form of Post-Traumatic Stress Disorder that will limit our ability to do the necessary reflection for future planning.
2 April, 2020
Community-led events that showcase the personality and culture of a place are the ideal platform for encouraging locally driven visitation.
11 July, 2019
If you haven’t figured out what makes your community different in cultural terms, then you can wave goodbye to over half of your potential visitors.
29 May, 2019
With scores of content platforms, increasingly fragmented audiences and fierce competition for consumer spend, today’s destination marketing game is an intricate affair.
7 May, 2019End of content
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