Aussie AI vendor wins $2.5m contract with City of Las Vegas

An Australian company has won a $2.5 million tender to provide the City of Las Vegas with smart city parking technology in the world famous entertainment and gambling mecca.

SenSen Technologies will provide AI parking management which will automate hundreds of traffic bylaws in Las Vegas, a city that attracts 42 million visitors a year.

The five-year contract marks the first major US contract and biggest  commercial rollout with a single customer for SenSen,  following a trial with the City of Chicago last year.

Identifying illegally parked cars

SenSen will deploy 80 Gemineye units as part of the deal with Las Vegas.

The smartphone app, launched last year, analyses real-time feeds from its sensors and cameras and uses AI powered software to identify illegally parked cars and upload the data to the cloud.

Users can mount their phone on the dashboard of their car, segway or scooter, or carry it while walking.

“It’s a cost effective way for cities to monitor license plates and detect vehicles, and match them to a list of people who are not doing the right thing,” CEO Subhash Challa told Government News.

Gemineye licence plate recognition (image supplied)

The deal, to be rolled out later this year, will also see the introduction and management of two SenForce mobile parking enforcement units.

The roof-mounted units allow operators to drive around and capture parking data. The technology includes vehicleDNA recognition, advanced plate reading and GIS and GPS mapping.

“Like a lot of good Australian inventions we came up with commonsense solutions,” Mr Challa says. “We took a roof rack pod that people use for everyday luggage carrying and embedded our technology into it.”

SenSen will earn US$1,584,500 over the five-year term of the contract, including A$638,000 for the systems and A$376,000 a year in recurring revenues and fees for the software licence, hardware maintenance and support services.


Mr Challa says SenSen’s success in winning the tender shows Australia is ahead of the curve on smart city technology.

“It was a fairly large contract so it went to open tender. We had to compete with quite a few local companies, it was a head to head competition,” he said. “We  just had to be better than the others.

“It’s a defining moment for our company.”

The Melbourne-based company is currently providing solutions to councils in Queensland, NSW and Victoria including Brisbane, Logan, Ipswich, Cairns, Tweed Heads, Geelong and Gold Coast.

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