Commonwealth Government agency Screen Australia has collaborated with YouTube in a national social media initiative, YouTube Map My Summer, to engage the nation in sharing the collective Australian summer experience.
Filmmaker Dr George Miller (Mad Max, Babe, and Happy Feet) and the Sydney Film Festival have also come on board with Screen Australia to lend support to the initiative.
YouTube Map My Summer aims to capture the essence of this pivotal time of year, as experienced by Australians through their own eyes.
Screen Australia joins the initiative with the launch of three short films directed by upcoming local filmmakers Ariel Kleiman, Luke Doolan and Amy Gebhardt and produced by Louise Smith.
The filmmakers were asked by YouTube and Screen Australia to create their own personal testament to the Australian summer, to inspire the nation to upload content to the Map My Summer portal.
Dr George Miller will select and mentor one of these talented filmmakers to create a final short film funded by Screen Australia using the uploaded footage from the YouTube Map My Summer portal.
This film will then have its premiere at a gala event at the Sydney Film Festival in June 2011.
Screen Australia’s new YouTube channel, aims to encourage audiences to connect with the local screen content industry.
Screen Australia’s new YouTube channel, aims to encourage audiences to connect with the local screen content industry.
Minister for the Arts, Simon Crean, said it was vital for the future of the screen content industry that leading film and television institution, Screen Australia, showed the way forward when it came to engaging talented Australians.
“This project will help build new audiences for our productions through this enormously powerful medium,” Mr Crean said.
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